What is B2B & B2C marketing?

The article discusses business-to-business (B2B) and business-to-consumer (B2C) marketing and the major differences and similarities between the two terms.

Understanding the ABCs of Marketing

Business-to-business (B2B) and Business-to-Consumer (B2C) are different ways organizations market their products. But before diving into the specifics, it is crucial to understand what marketing is and why it is essential for business to succeed.

What is influencer marketing?

Influencer marketing transforms digital ads by leveraging authentic connections between influencers and followers, creating relatable endorsements.

Who Works in Marketing?

What are specific roles involved in the field of marketing? Find out the most common roles and the certain skills needed to excel in each.

What is Sales Concept?

Companies in today’s competitive business world strive to accomplish sales goals and increase income. Adopting the sales concept is one effective strategy to achieve these goals.

What is marketing?

This article goes over marketing’s various functions and the steps needed to take, to come up with an effective marketing plan.

How to Define a Target Market

Defining your business’s target market is a critical task. Read this article to find out what exact characteristics can help you in this!

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