What is the nominal group technique?

This article is about the nominal group technique, a structured approach to group creativity and decision making. By reading it, you’ll understand what it is, when it should be used, and the steps for effective implementation.

What Are Product Distribution Channels?

This article explains the three different types of product distribution channels as well as the varying levels of complexity and different roles within product distribution channels.

What are revenue streams?

Revenue Streams are the various sources of operational, and non-operational revenue for a company.

How to Manage Customer Relationships

This article explores how businesses can foster genuine connections with their customers to build trust, drive loyalty, and ensure long-term success. It provides actionable steps for understanding and delighting customers.

What is Merchandising in Business?

Merchandising involves the mechanisms a business uses to advertise and sell their products. Merchandising can be done both online, or in person.

Product Roadmaps: A Reference Guide

This article talks about the product roadmap, its importance, and who owns it. It also talks about the different types of roadmaps and what drives them.

The importance of finding a niche market

Identifying a niche market lets you focus on a specific segment’s unique needs, thus fostering stronger customer relationships, reducing competition, and eschewing price wars.

How to write your first business plan

Get guidance on creating an effective business plan that clarifies your ideas, attracts partners, and helps you steer your business toward success.

How to get a business BBB accredited

This article looks at how to get your business BBB accredited. There are three steps to do this. Want to ensure you know what they are to get your business accredited? Read to learn more.

Cause, Impact and Management of Affective Conflict

This article builds on a previous topic published in the Pitch Labs library on Affective Conflict, a common type of disagreement fueled by emotions. The article analyzes its causes and impacts, and presents measures to navigate and avoid these conflicts.

What is theory x y and z?

A summary of Theories X, Y, and Z, and how the assumptions of each can help leaders overcome assumptions to effectively motivate their employees.

What Are the Seven Key Concepts in Entrepreneurship?

Entrepreneurs play a major role in shaping our world, and entrepreneurship is a force for positive change and empowerment. Entrepreneurs see opportunity in problems and articulate solutions that no one else even identifies.

What is Cognitive Conflict?

Cognitive conflict is the anxiety and tension that affects an individual when cognitive dissonance occurs. Managing such conflict is essential in the workplace.

Humanistic Management – Need of the Hour

This article describes the development of humanistic management theory, its core principles, and why practicing this people-centered management approach is important.

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