Business involvement in its community can positively influence both the community and your company. This article will cover the basics of getting your company involved so you can begin to reap the benefits.
How can your Business get Involved?
There are plenty of ways for your business to get involved in its community. Based on your business focus and expertise, the opportunities will vary. Some common types of community involvement include but are not limited to:
- Sponsoring events, sports teams, and organizations.
- Hosting outreach to educate the community about your business’s focus or expertise (ex. STEM outreach by a technology-focused business).
- Sending employees to volunteer for local events and organizations.
Benefits of Community Involvement
Getting involved in your community has no adverse effects – it will benefit others and your business! Let’s explore some of the main benefits of community involvement.
1. Increase Brand Awareness
One of the first steps when trying to grow your customer base is to make your business known to others. Getting involved in your community will increase your business’s brand awareness. Your brand will be visible to potential buyers in many places, depending on the type of community involvement. If you sponsor an event or team, people may see your logo and business name on the team or event’s t-shirt, website, and banners. If your business leads or contributes to an outreach event, you could position your branding in event materials, flyers, etc. Regardless of how your business is giving back to the community, individuals will more likely be able to recognize your business in the future.
2. Build your Reputation
Community involvement leads people to view your business as one that cares for the community and its growth, which improves your reputation. The higher your business’s reputation, the more consumers will trust your company and want to buy from your business over your competitor(s). In addition, this will be helpful when your business is looking to secure partnerships with other businesses and grants (especially for organizations).
3. Boost Employee Morale
Getting your business involved in the community will benefit the business as a whole and the core team working towards its success: employees. When employees volunteer in the community, their morale increases because they feel like they are part of something bigger than just working to grow the business – making a real impact in the community. Business owners or managers can foster a healthier work environment by incorporating exciting volunteering opportunities for employees.
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