What is the role of technology in recruitment?

By Sibusiso Mnyandeni4 min read · Posted Apr 17, 2024


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In today’s ever-changing workforce, technology plays a vital role in the recruitment process. It has become a fundamental aspect that transforms how organizations attract, engage, and hire talented individuals. The COVID-19 pandemic has further expedited the adoption of digitalization, emphasizing the significance of technology in adapting to remote work settings and the fiercely competitive job market.

There is no doubt that technology has enabled organizations to streamline their recruitment efforts and attract top talent. These advances not only improve efficiency and speed of hiring but also have created a paradigm shift in candidate expectations and the hiring landscape.

Here are some of the key technological advances that are shaping companies’ recruiting efforts today. This article explores the revolutionary impact of technology on recruitment, encompassing applicant tracking systems (ATS), social media platforms, resume screening powered by artificial intelligence (AI), and more.

Applicant Tracking Systems (ATS): Streamlining Candidate Management

The implementation of applicant tracking systems (ATS) has revolutionized the recruitment process for recruiters and candidates. ATS automates tedious tasks like job posting, resume sorting, and interview scheduling. This not only speeds up the hiring process but also improves the candidate’s journey by providing a seamless digital experience. With ATS, candidates can effortlessly apply for positions, schedule interviews, and receive consistent communication, thereby minimizing any obstacles in their job search.

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The best way for companies to measure the benefits of investing in ATS is to calculate return on investment (ROI). Applicant tracking system prices can vary, depending on what features and models the company needs most. According to GetFive (now Careerminds), a small business with just eight employees can save $10,000 in time and effort by using an ATS.

Additionally, ATS solutions can improve the three most important recruiting metrics: time to hire, cost per hire, and quality of hire.

First, with ATS, tasks that previously required many man-hours can now be completed quickly and easily. According to survey results, 86.1% of recruiters say that using ATS has helped them speed up candidate recruitment. Second, with automated recruiting tasks, HR hiring managers and recruiters do less manual work to fill a position.This makes recruitment strategies more effective and more profitable. Ultimately, high-quality candidates don’t last long in the job market. A company can attract the best candidates by speeding up the hiring process.

A practical feature of ATS is that the system receives regular updates corresponding to current legal regulations. In this way, companies comply with the latest employment regulations aimed at preventing discrimination and other unfair employment practices. Although discrimination is no longer an outright issue today, unconscious bias still exists in the workplace. With recruitment software, each resume will be read objectively. This not only ensures that the company offers equal opportunities to every candidate but also protects the company from any potential legal issues.

Social Media: Expanding Reach and Building Employer Brand

Social media has changed the enlistment scene, advertising a special stage for companies to exhibit their culture and values. Sites like LinkedIn, Facebook, Twitter, Instagram, and TikTok empower organizations to lock in with potential candidates in real time. Additionally, social media helps in manager branding, permitting companies to display themselves as alluring places to work.

Today, almost every ideal candidate you might consider for a position at a company can be found on social media. Facebook boasts an active user base of more than 2.19 billion. X (formerly Twitter) is famous for its ability to facilitate job search discussions, and many millennials and Gen Xers actively use LinkedIn as a job search platform. Everywhere you look, social media serves as a great platform for identifying and recruiting talented people to work for your clients. Few other platforms can reach as many people as social media, which means you can have talent of a caliber that other platforms can’t match.

AI Resume Screening: Enhancing Efficiency and Fairness

Resume screening by artificial intelligence (AI) represents a significant technological advancement in recruitment, aiming for efficiency and diversity. By automating the selection process, AI can evaluate hundreds of resumes in minutes, eliminating human bias and giving all applicants a fair chance.

This technology goes beyond keyword matching to evaluate candidate fit based on more nuanced criteria. AI screening tools can enhance candidate evaluation by analyzing digital footprints, thereby improving the accuracy of applicant selection.

The Role of Video Interviews and Virtual Assessment Centers

The shift to remote work has popularized the use of video interviews and virtual assessment centers. These technologies allow companies to conduct interviews and assess candidate skills remotely, eliminating geographic barriers and saving time and resources. Video platforms add a personal touch to the hiring process, allowing for real-time interactions and assessing candidates’ communication skills and fit into the company culture.

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Leveraging Big Data and Analytics for Informed Decision Making

Big data and analytics play a crucial role in optimizing recruitment strategies. By analyzing vast amounts of data, organizations can gain insights into recruitment trends, candidate behavior, and the effectiveness of their hiring processes. This data-driven approach allows for more informed decision making, helping companies refine their recruitment tactics, improve candidate sourcing, and enhance overall hiring quality.


Technology has revolutionized the recruitment process, making it more efficient, inclusive, and engaging. From applicant tracking systems (ATS) and social media to AI resume screening and mobile recruitment, technology enables organizations to meet the challenges of a dynamic job market. The continued evolution of recruitment technology promises to further transform how companies find and hire talent, emphasizing the importance of staying abreast of technological advancements to remain competitive in the quest for top talent. Attracting the right participants is essential for success. This hiring trend will continue as many executives agree that attracting and retaining top talent is a major risk concern in 2024.


Benefits of an Applicant Tracking System for Candidates.

Social Media for Recruitment and Employer Branding: Complete Guide

What is AI Resume Screening and How Can It Benefit Your Enterprise?

Eye-Opening Facts You Must Know About Applicant Tracking Systems (ATS)

Applicant Tracking System Pricing: Cost vs. Value Analysis

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