What is a mission statement? What goes into one and how does one write it?

By Rithika Revur2 min read · Posted Mar 31, 2023

2921
Views

Have you ever seen companies or organizations with inspirational statements that describe their company? Well these are a companies’ mission statement. This article will be discussing what a mission statement requires and how to form one for your own business.

What is a Mission Statement?

A mission statement portrays a company’s goals, values, and purpose in a few sentences or a brief paragraph. They can also include the company’s ethics and culture. The mission statement helps people understand the purpose of a company and helps people buy products and services from companies that have the same values as them. Investors better understand your company through mission statements and convince them to support your company.

What are the requirements for a mission statement?

A mission statement makes companies show their goals and passions to their target audience and investors,so it is important to have a mission statement that can connect to these people in meaningful ways. At the same time, it should be straightforward and have no hidden messages.

Mission statements can be found in many different ways but all of them have some important requirements such as:

  • Be concise.
  • Make the mission statement have room for change.
  • Make the mission statement unique to your company or organization.
  • Make the mission statement relevant to today’s world.

These items will ensure that the mission statement does meet the requirements to have a sustainable and impactful message that defines your company.

Takeaways

A mission statement can be a powerful thing. It can make a company stand out from other competitors and attract more clients and investors. The mission statement helps a company define its purpose in writing and make their company one of a kind. There are multiple benefits to writing a mission statement and it's vital for a company to understand its purpose and how to write one.

References

About The Author

Rithika Revur

12
Articles
8640
Total Views
13
Total Likes
0
Total Shares

See more posts by Rithika Revur

Comments

Your generosity fuels innovation and drives success!

Our resources are assembled by a team of entrepreneurs who donate their time and energy to Pitch Labs to ensure that entrepreneurial resources are available to everyone. Unfortunately, we can't avoid major expenses such as website hosting fees. To ensure our resources remain free to access and use, we rely on donors who are able and willing to give back. Consider donating to be a part of the Pitch Labs mission today!

More in Basics


Basics » Business Plans

How to describe your product or service in your business plan

by Warren Patterson ·Apr 21, 2025

45
Views

A good product or service description is important in business as it helps drive traffic, generate leads, and build sales. This article looks at what’s included in a product or service description. Read to learn more. Read more

Basics » Business Plans

What is an executive summary and why is it important?

by Callie Leff ·Apr 11, 2025

124
Views

An executive summary is a brief summary of the important points in your business plan. Learn how to write one here. Read more

Basics » Getting Started

What is a lean startup?

by Ana Bacioiu ·Nov 25, 2024

238
Views

Understand the mindset of lean startups, where efficiency meets customer-centric innovation, and discover how you too, can build, measure, and learn your way to success. Read more

Basics » Business Plans

How to Find Your Target Audience

by Degreat Michael ·Oct 21, 2024

554
Views

Struggling to figure out your ideal customers? In 5 steps, you’ll discover how to attract your target audience– and the effective tools you can use Read more

Recent articles


Technology » Applications

Being Human in the Age of AI: Build These 5 Career Skills for the Future

by Tonya Parker ·May 12, 2025

8
Views

AI is coming to a workplace near you. Discover the human skills you’ll need for a future with AI. Read more

Marketing » Advertising

Products to sell? Explore platforms that could list your products.

by Zainab Anjum ·May 7, 2025

8
Views

This article helps you choose the right online selling platforms based on your business model, target audience, and products. Read more

Operations » Product & Service Management

From Concept to Customer: A Deep Dive into Product Management

by multiple authors ·May 5, 2025

7
Views

Product management is the strategic process of guiding a product’s development and success. Discover the key responsibilities and stages involved in bringing ideas to life. Read more

Technology » Applications

The Benefits and Drawbacks of AI in Learning

by Sunnie Souza ·May 2, 2025

56
Views

The AI boom of the past several years presents a set of benefits and challenges with regard to learning. While generative AI can greatly improve the learning process, there are concerns about integrity and bias. Read more

Join Our Community


Looking for something else? Get your questions answered in our free online learning community!

Entrepreneurial Resources


Jumpstart your next business with our free resource library.

Disclaimer


Our organization cannot give out official legal/fiscal guidance. All articles are written by volunteers and it may be beneficial to contact professionals to assist your understanding of the information and to guide your action. Pitch Labs bears no responsibility for the results of actions taken based off of article content or any other form of assistance given.