What is Brainstorming?

By Vihan Singh2 min read · Posted Jan 9, 2023


Have you ever been asked to brainstorm an idea? You probably have. What is brainstorming? Why is it useful? Read on as this article explains everything you need to know about brainstorming.

What is Brainstorming?

Brainstorming is the process of working as a group or individually to produce solutions to a problem. There are two ways to brainstorm: Individually or in a group.

Group Brainstorming

Group brainstorming is the most efficient way to find solutions to complex problems that may have one or more ways to solve.****For example, let's say you work for a company that has issues with its industrial robots. You are in charge of a group of engineers, including yourself, to devise a solution to why the robots are not working as intended. You all sit down with the robot’s manuals and build maps, and each one of you contributes ideas until one is agreed upon being the best. The process of generating potential solutions is called brainstorming.

Individual Brainstorming

You do this without knowing! This is when an individual thinks and plans a solution to a simple problem. Let’s use the same problem as before, but this time, you are to work individually. You start by researching more about the robot in question, think of all possible solutions, and finally, decide on the best solution. This is the process of brainstorming individually.

Individual or Group?

Both are great ways to brainstorm. But if possible, always try to get a group of qualified team members (or friends) to help you find solutions to problems. Group brainstorming should be used for complex problems with more than one possible solution. At the same time, individual brainstorming can be used for simple problems.

How to Brainstorm

Here are some great tips which you can use to brainstorm your way through a problem:

  • Set a deadline by which you expect yourself to find a solution
  • Reread and reevaluate the problem several times to understand it correctly
  • Don’t take any unqualified advice or criticism too seriously
  • Research all you can, from the internet or books or other sources
  • If you are in a group, value everyone’s opinions
  • Build on previous solutions/ideas
  • Look at the problem through various angles
  • Don’t shoot down any radical ideas, they might help you!
  • Don’t underestimate or overestimate any ideas or possible solutions.
  • Be creative!
  • Write your solutions out; visuals can help you out


Brainstorming is a great way to plan out your ideas and form a solution to a problem. It can be done individually or in a group. Don’t limit yourself to traditional methods/solutions; be creative and accept new changes from yourself or others. Look at problems through all possible angles and build on previous ideas to solve a problem.

“Brainstorming is the nexus of ideas”__-Asa Don Brown


About The Author


More in Operations

Operations » Human Resources

What is an Employee Evaluation and What Is Its Evaluation process?

by Hadrat Ajao ·May 22, 2024


An employee evaluation is used to rate an employee's areas of strength and need for improvement. It involves preparation, evaluation meeting, evaluation report, follow-up, documentation and implementation, and continuous feedback. Read more

Operations » Project Management Tools

What Are the Seven Key Concepts in Entrepreneurship?

by Jyothirmayee Vishnusekhar ·May 22, 2024


Entrepreneurs play a major role in shaping our world, and entrepreneurship is a force for positive change and empowerment. Entrepreneurs see opportunity in problems and articulate solutions that no one else even identifies. Read more

Operations » Human Resources

What is Cognitive Conflict?

by Janice Beeghly ·Apr 25, 2024


Cognitive conflict is the anxiety and tension that affects an individual when cognitive dissonance occurs. Managing such conflict is essential in the workplace. Read more

Operations » Project Management Tools

What is Stakeholder Management in Project Management?

by Hadrat Ajao ·Apr 16, 2024


This piece details what a stakeholder is, the relevance to project management, and how to manage stakeholders to run a smooth project. Read more

Recent articles

Legal » Regulations

What is antitrust law (USA Specific)?

by Roxanne Guiney ·Jun 14, 2024


The U.S. Antitrust Laws are a collection of acts that protect consumers and the fair market by preventing anticompetitive business practices. Read more

Financial » Economics

What are the different Marketing Concepts?

by Degreat Michael ·Jun 12, 2024


Learn the oldest marketing concept– production concept, which emphasizes affordability and availability. You’ll discover brands that have applied it. Read more

Legal » Regulations

What is a subsidy and what does it do for a product?

by Favour Ndime ·Jun 10, 2024


A subsidy is a direct or indirect help to an individual or organization in the form of cash or breaks in production costs or taxes. Read more

Financial » Economics

What is GDP? Everything You Need to Know

by Fredrick Ngugi ·Jun 7, 2024


Gross domestic product (GDP) is the measure of the total value of products and services produced within a country annually or quarterly. Read on to learn more about GDP. Read more

Join Our Community

Looking for something else? Get your questions answered in our free online learning community!

Entrepreneurial Resources

Jumpstart your next business with our free resource library.



Our organization cannot give out official legal/fiscal guidance. All articles are written by volunteers and it may be beneficial to contact professionals to assist your understanding of the information and to guide your action. Pitch Labs bears no responsibility for the results of actions taken based off of article content or any other form of assistance given.