What are SEO Keywords?

By Shlok Garg2 min read · Posted Nov 4, 2022

2586
Views

SEO Keywords are specific words relevant to the prompt of an article or website that users of the search engine commonly use. Therefore, websites that utilize more relevant keywords to the user’s search query will rank higher in the search results than websites that utilize fewer keywords. For example, if there were a cat article, then the author(s) would consider including keywords like ‘sleep’ or ‘milk’ because those are words that users of the search engine commonly associate with a cat and thereby look up on the internet.

Types of SEO Keywords

Although keywords are a relatively simple and lucid concept to comprehend, they are at the core of SEO practices; therefore, there are numerous variations of standard SEO keywords that add to the diversity of approaches that articles can have in terms of addressing their targeted search result:

Short-Tail Keywords: As the name implies, these are short (usually around three words) keywords that lead to a significantly higher search volume at the cost of higher competition. Internet users tap into these keywords when they google extremely generic topics, such as “arthritis” or “sports,” which will generate more search results.

Long-Tail Keywords: These keywords are when internet users google questions or are overly descriptive with their search. As voice searches via Siri, Cortana, and Google Assistance gradually become more popular, long-tail keywords become increasingly relevant and prominent as an SEO strategy because people naturally give longer descriptions when they talk, as opposed to when they type them down. Although this keyword strategy can constrict a website's potential audience, it significantly boosts its rankings for the particular search result. The article is more likely to be read by an internet user than by a more generic article.

Short-Term Fresh Keyword: These are keywords backed up by an immense amount of hype or short-term popularity, such as the “Johnny Depp Trial” or movies like “Black Panther: Wakanda Forever.” These keywords are superlative for established, popular websites that are the leading authority in a certain economic sphere, such as IMDb.

Long-Term Evergreen Keyword: These are perpetually relevant keywords, meaning that the search volume will be relatively consistent. However, it is important to note that these keywords are notable for being consistent in search volume, not meaning that they will always have a high search volume.

Conclusion

Ultimately, all websites must be cognizant of the multiple types of keywords to optimally utilize their resources to target an audience that will become loyal patrons of their website in the future.

References

About The Author

Shlok Garg

5
Articles
2977
Total Views
3
Total Likes
0
Total Shares

See more posts by Shlok Garg

Comments

Loading...

Your generosity fuels innovation and drives success!

Our resources are assembled by a team of entrepreneurs who donate their time and energy to Pitch Labs to ensure that entrepreneurial resources are available to everyone. Unfortunately, we can't avoid major expenses such as website hosting fees. To ensure our resources remain free to access and use, we rely on donors who are able and willing to give back. Consider donating to be a part of the Pitch Labs mission today!

More in Technology


Technology » Applications

Being Human in the Age of AI: Build These 5 Career Skills for the Future

by Tonya Parker ·May 12, 2025

8
Views

AI is coming to a workplace near you. Discover the human skills you’ll need for a future with AI. Read more

Technology » Applications

The Benefits and Drawbacks of AI in Learning

by Sunnie Souza ·May 2, 2025

56
Views

The AI boom of the past several years presents a set of benefits and challenges with regard to learning. While generative AI can greatly improve the learning process, there are concerns about integrity and bias. Read more

Technology » Applications

AI and the Future of Work: Will AI replace jobs in the future?

by Tonya Parker ·Apr 18, 2025

312
Views

AI’s impact in the workplace goes beyond taking jobs. Here’s what the experts say about how future generations will coexist with AI at work. Read more

Technology » Design

Unlocking the Power of the HERO Section: Why It’s the Heart of Your Website

by Christina Molitor ·Jan 6, 2025

231
Views

Discover how the HERO section captures attention, sets the tone for your website, and influences conversions with its powerful visuals and clear messaging. Read more

Recent articles


Marketing » Advertising

Products to sell? Explore platforms that could list your products.

by Zainab Anjum ·May 7, 2025

8
Views

This article helps you choose the right online selling platforms based on your business model, target audience, and products. Read more

Operations » Product & Service Management

From Concept to Customer: A Deep Dive into Product Management

by multiple authors ·May 5, 2025

7
Views

Product management is the strategic process of guiding a product’s development and success. Discover the key responsibilities and stages involved in bringing ideas to life. Read more

Operations » Product & Service Management

What are revenue streams?

by Sunnie Souza ·Apr 30, 2025

22
Views

Revenue Streams are the various sources of operational, and non-operational revenue for a company. Read more

Financial » Accounting

What Is The GAAP?

by Callie Leff ·Apr 28, 2025

32
Views

GAAP is a set of accounting principles for public businesses, non profits, and government agencies to ensure transparency and accuracy. Read more

Join Our Community


Looking for something else? Get your questions answered in our free online learning community!

Entrepreneurial Resources


Jumpstart your next business with our free resource library.

Disclaimer


Our organization cannot give out official legal/fiscal guidance. All articles are written by volunteers and it may be beneficial to contact professionals to assist your understanding of the information and to guide your action. Pitch Labs bears no responsibility for the results of actions taken based off of article content or any other form of assistance given.