What is SEO?

By Shlok Garg3 min read · Posted Oct 27, 2022


Since the inception of search engines, search engine optimization (SEO) has emerged as a vital tool that people and companies have used to induce the google or youtube algorithm to favor their website or content over others to list them higher in the search results rankings. Semrush is a prominent SEO tool that defines SEO as "the process of continuously improving your site's organic rankings on search engines such as Google, YouTube, Amazon, and Bing." Semrush implies that a superior SEO strategy will allow websites to become more popular and frequent in search results, all in hopes of getting on Google's first web page. Despite its superficial simplicity, SEO is a remarkably complex and mysterious topic because of the surfeit of tools available to our disposal, making it increasingly difficult to determine the optimal SEO strategy. This article will elaborate on some different aspects of SEO, as well as a few tools for those who are also looking to improve the SEO of their website.

What is Youtube SEO? What is Google SEO?

In contrast with the broad introduction of SEO in the introduction of this article, Youtube SEO is about advancing one's videos to the top of the search results. Youtube often determines how to rank videos based on a search query by scrutinizing the thumbnail, title, and the channel's presence on the platform to rank which videos most accurately address the search query. The chief difference between Youtube and Google is that Youtube provides video content. In contrast, Google provides written content and web pages dedicated to images and e-commerce, so Google SEO would focus more on ranking written content, images e-commerce than videos. Based on the definition above of SEO, Google arranges its content based on relevance to the consumer's search, the publishing website's popularity, and many other factors. However, to master SEO, one must think about their product from the perspective of Google's data analysts and how they would personally rank it so that Google's search engine optimally serves its customers.

What are backlinks?

Backlinks are an intrinsic part of developing a solid SEO strategy for any website or article because Google considers the quality and quantity of backlinks when its algorithm determines which web pages to rank higher than others. Backlinks are essential links to your article or website that are found on another website, such as me linking SEMRush in this very article will help promote SEMRush and build its popularity through backlinks. The reason backlinks are important is that they tell a story of how influential, accurate, or important an article is; therefore, the more backlinks an article has, the more apt it is at answering the consumer's query for the search result.


With the burgeoning importance of businesses moving out of the traditional brick-and-mortar norm into e-commerce, SEO strategies and comprehension have become more important than ever. This article was simply meant to provide an overview of the definition of search engine optimization (SEO), so if you are interested in the subject, then please check for future articles on the topic of SEO.


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